GREAT BRANDS
START HERE.
Our brands are the missiles.
Silo is where they launch.
Founded by Charlie Morgan in Swansea, Wales, Silo Group is a parent company for businesses and properties, with interests across FMCG, property and retail. Our next generation of brands will span wellness, sport and fitness, and lifestyle.
THE THINKING BEHIND THE NAMEWHY
SILO?
In military terms, a silo (or missile silo) is a vertical, underground cylindrical structure made of reinforced concrete and steel, designed to store, protect and launch ballistic missiles.
We’re redefining the silo for business. Our missiles are bold brands — built, backed and launched into the world to challenge convention, disrupt established markets and redefine what comes next.
Silo gives each brand the strategy, investment and operational support to launch and grow.
FOUNDER, SILO GROUPCHARLIE
MORGAN.
Co-founder of Au Vodka.
Founder of Silo Group.
The experience of building a brand.
The appetite to do it again.
Charlie Morgan is an entrepreneur from Swansea, Wales, and co-founder of Au Vodka. Building a consumer brand from the ground up has shaped how he thinks about products, identity and the people who buy into them.
Silo Group is his next chapter: a platform to bring that experience to new brands in wellness, sport and fitness, and lifestyle.
The ambition is straightforward — create distinctive brands with great products at their heart, and give them the support to grow.
See what’s coming